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Technical SEO: the fixes that make every other ranking factor work

If Google can't crawl it, render it or load it quickly, it won't rank it, no matter how good the content or how many links point at it. Technical SEO is the least glamorous and highest-leverage work we do, and it's included in every plan.

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Speed, crawling, Core Web Vitals.

Included in every plan, with the 180-day Page 1 Guarantee.

Most websites we audit are carrying technical debt that silently caps their rankings: duplicate pages created by filters and tracking parameters, a 4-second Largest Contentful Paint caused by an uncompressed hero image, 2,000 pages in the sitemap that return 404, JavaScript navigation Google can't follow. None of it is visible to the business owner. All of it is visible to Googlebot.

SEOBOOM's technical team fixes these problems properly, in the code, on any platform. We don't send your developer a 60-page PDF and wish them luck. In the first 30 days of every plan we clear the issues that matter, then we monitor continuously so new ones don't creep back in.

What it involves.

Site speed & Core Web Vitals

LCP, INP and CLS fixed at the template level: image formats, critical CSS, font loading, third-party scripts, server response time and caching.

Crawling & indexing

Robots directives, XML sitemaps, canonical tags, pagination, faceted navigation and crawl-budget waste sorted so Google spends its time on pages that matter.

Structured data

Organisation, LocalBusiness, Product, FAQ, Article, Breadcrumb and Review schema implemented and validated for rich results.

Site architecture & internal links

URL structure, navigation and internal linking rebuilt so authority flows to the pages you need to rank.

Migrations & redirects

Platform changes, redesigns and domain moves planned and executed without losing rankings. We've rescued plenty of sites that didn't do this.

JavaScript SEO

React, Vue, Next and headless sites audited for rendering issues, with server-side rendering or pre-rendering fixes where needed.

How it happens.

Crawl & diagnose

Full crawl, Search Console analysis and speed testing on every template. Issues scored by impact on the keywords in your guarantee.

Fix in the first 30 days

Our developers implement the fixes directly or work with your developer, whichever is faster. We test on staging first.

Validate

Re-crawl, re-test Core Web Vitals in the field, confirm indexing in Search Console.

Monitor

Automated weekly crawls and alerts catch regressions from plugin updates, new content or developer changes.

What you get.

Full technical audit with prioritised fixes
Core Web Vitals passing on key templates
Clean XML sitemap & robots.txt
Canonical & indexing strategy
Validated structured data
Redirect map & broken-link fixes
Log-file analysis (Growth+)
Monthly technical health monitoring
Migration support when you need it

Technical SEO questions.

Do you work with my CMS?

WordPress, Shopify, WooCommerce, Magento, Webflow, Wix, Squarespace, Craft, Umbraco, Drupal, custom and headless builds. Some platforms limit what can be fixed; we tell you up front.

Do I need to give you access to my website code?

Usually yes, for the fixes to happen quickly. We can work through your developer instead, but it slows things down. Either way we test on staging and agree changes before they go live.

Is site speed really a ranking factor?

Core Web Vitals are a confirmed ranking signal, and a tie-breaker in competitive results. More importantly, slow pages convert worse, so speed affects enquiries even when rankings hold.

Can you handle a site migration?

Yes, and please talk to us before, not after. Most ranking disasters we're asked to fix come from redesigns and migrations done without a redirect plan.

Find out which keywords we'd guarantee you.

Or call 07312 262787