E-commerce SEO that turns category pages into your best salesperson
Online shops have thousands of pages, hundreds of near-duplicates and a handful of category terms that drive most of the revenue. SEOBOOM e-commerce plans focus on the pages that pay, fix the technical mess underneath and guarantee the category keywords that matter.
Category and product growth.
Included in every plan, with the 180-day Page 1 Guarantee.
E-commerce SEO is mostly a technical and structural problem before it's a content problem. Faceted navigation generating 50,000 crawlable URLs. Product variants competing with each other. Out-of-stock pages returning 404 and losing their rankings. Category pages with a heading and a grid of products and nothing for Google to read. Fixing these alone often produces the biggest gains we see.
Then it becomes a content and authority game: category pages with genuinely useful buying guidance, product descriptions that aren't copied from the manufacturer, and links earned through digital PR that marketplaces and big-box retailers can't easily match. We've done this on Shopify, WooCommerce, Magento, BigCommerce and custom platforms, against Amazon, Wickes, Argos and the rest.
What it involves.
Technical e-commerce fixes
Faceted navigation, canonicals, pagination, crawl budget, variant handling and out-of-stock strategy sorted at the platform level.
Category page optimisation
Buying guides, FAQs and comparison content on the category pages that drive revenue, structured so the product grid still comes first.
Product page SEO
Unique descriptions, Product and Review schema for rich results, image optimisation and internal links from guides.
Revenue-based keyword targeting
Keywords prioritised by revenue potential, not just volume. We'd rather rank you for "oak engineered flooring" than "flooring".
Digital PR for retail
Data stories, trend pieces and product round-ups that earn links from press and lifestyle publications.
Speed for conversion
Core Web Vitals on collection and product templates, because every 100ms costs checkout conversions.
How it happens.
Revenue mapping
Which categories make money, which keywords drive them, and what the gap to page one looks like.
Technical clean-up
The first 30 days are usually consumed by technical fixes. This alone often lifts organic revenue 20–40%.
Category content
Buying guides and FAQ content added to top categories; product descriptions rewritten where duplicated.
Authority & scale
Digital PR and link building to compete with national retailers; expansion to secondary categories each quarter.
What you get.
- Full e-commerce technical audit
- Faceted navigation & canonical strategy
- Category content for top revenue categories
- Product schema & merchant feed alignment
- Internal linking from guides to categories
- Digital PR campaigns (Dominate)
- Organic revenue dashboard
- Seasonal content calendar
- Guaranteed category keywords
E-commerce SEO questions.
Which platforms do you work with?
Shopify, Shopify Plus, WooCommerce, Magento / Adobe Commerce, BigCommerce and custom builds. Each has quirks; we know them.
Can you compete with Amazon and the big retailers?
Not on "trainers". Absolutely on "waterproof trail running trainers wide fit". The audit finds the specific, high-intent category terms where a specialist retailer wins, and we guarantee those.
Do you handle Google Shopping / Merchant Center?
We align product schema with your merchant feed so free listings work, and we can manage Shopping campaigns as a Google Ads add-on.
How do you measure success?
Organic revenue first, then category rankings and organic sessions. Your dashboard shows all three.
The rest of the plan.
SEO Audit
A strategist-led audit of your site, your market and the keywords you can realistically win. Yours to keep.
Local SEO
Google Business Profile, reviews, citations and location pages that put you in front of people searching nearby.
Technical SEO
The fixes that let Google crawl, render and trust every page. Done in the code, in the first thirty days.
Content & On-Page
Service pages and guides written by UK writers to match exactly what people are searching for.
Link Building
Editorial links and digital PR from UK publications people actually read. Every link listed by URL.
Find out which keywords we'd guarantee you.
Or call 07312 262787